OVERVIEW
One of the items on my bucket list was to design my own hockey stick, and in 2015 I got that opportunity. Serving as project lead, I produced the majority of concepts, samples, badging, and final production art across the entire Covert QRL line, from senior to youth sizes. The stick made its debut in the 2016 outdoor Winter Classic game between the Montreal Canadiens and Boston Bruins, and soon reached players all across the NHL and rinks around the world.
Roles
- Factory Visit
- Graphic Design
- Techpacks and Sample Modifications
- Preparation for Production
- Presentation
- Customization Elements
