OUTSIDE THE LINES

OVERVIEW

The Warrior Lacrosse Burn Warp Pro Complete stick represents the forefront of Warrior LAX innovation, with a carbon fiber handle integrated into a one-piece injected head with 3D knitted pocket.  This product would be used by top pros including Paul Rabil, a 10-time All-Star considered the best player in the world.

Warrior wanted the stick to look like nothing that had ever come before it, and held an internal cross-discipline design competition.  I worked with the Lacrosse team to familiarize myself with their sport and discover the story they wanted to send with this stick, moving from concept to final artwork in an extremely shortened timeframe.  I created flexible, dynamic graphic elements that could be used as a tactile grip, as well as marketing and branding for the stick.

In addition to the Burn Pro graphic, a second graphic I made was tabbed for the top-end model of a future product line, the Evo Warp Pro.

All images from Warrior Burn Warp Pro launch ad and Paul Rabil YouTube channel.